Chips Manufacturing

INTRODUCTION
In India around 12 million tones of potato is grown which is about 4% of the total world production. However the per capita consumption of potatoes is low. It is estimated that 25 % of the potatoes get spoiled due to various reasons such as transportation, type of packing availability of cold storage capacities, glut in market etc. These potatoes could be saved by making various types of potato items . And one such item is potato chips. According to data analytics firm Global Data, India's potato chips/crisps market was worth US$2.59bn in 2017, growing at an annual rate of 18.7%, and is expected to further expand to a value of $5.5bn in 2022.

THE PRODUCT
Potato chips are a crispy and crunchy slice of potato which is fried in oil and preserved in salt, potato slice goes through the dehydration while getting in contact with oil.
India is one of the largest potato crop growing country, potato chips is an interesting innovation, it gives considerable value to the potato. Popularity of potato chips as snacks is growing fast in all age group. There is a huge demand for the potato chips from the rural as well as urban area; people prefer instant food and potato chips are the best option for snacks it eliminates hunger quickly. Potato chips are healthy and no harmful ingredient is used to produce chips and it is easily available in every corner shop, shopping mall etc. The popularity of chips are rising in the market year by year. Also the consumption of the same has also increased.

MARKET POTENTIAL
▶ The popularity of snack foods is growing by a large margin day by day and potato chips have emerged as a potential snack food. There exists a very large market for chips and they can be sold at various retail outlets, Paan shops, bus-stands, railway stations, roadside eateries etc.
▶ A number of organized as well as unorganized groups are already there, catering to the needs of tea stalls, restaurants, railway stations, tourist places etc. Still there is a huge demand to be met for these products in interior and remote places in different parts of the country.
▶ Revenue in the Potato Chips segment amounts to US$370m in 2019. The market is expected to grow annually by 9.7% (CAGR 2019-2023).
▶ In relation to total population figures, per person revenues of US$0.3 are generated in 2019.