Liquid Soap

INTRODUCTION
Washing Utensils is a part and parcel of every household. There is no escape to washing utensils. Utensil-cleaning products are formulations in powder, bar, paste or liquid form, containing a cleansing agent like synthetic detergent, soap, SLS, etc., along with powdered, mildly abrasive materials (optional in case of liquid). These are used primarily for cleaning of utensils and crockery, and secondarily for kitchen shelf and basin or even cooker tops, etc., where cleansing is affected by the combined action of detergency and scrubbing. Two of the most popular forms of soaps used to clean utensils are bars and liquids. Utensil bars, as the name suggests are bars of soap that can be used only with a scrubber to clean the utensils and make the job tough. Utensil cleaning liquids on the other hand come in liquid form and are considered easier to use and convenient.

PRODUCTS AND ITS BENEFITS
Dishwashing liquid, known as dishwashing soap, dish detergent and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of dyskinesia with low skin irritation for cleaning washing, glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds. Now a days liquid dishwash is used in many of the households. In metro cities people majorly use liquid soap rather than soap bars. The demand for liquid soap is rising in rural areas as well due to its non-harmful properties. Rising hygiene awareness in urban India has consumers more willing to upgrade to better hygiene products, while dishwashing and kitchen cleaning brands are innovating.

BENEFITS OF LIQUID SOAP :
▶ No Mess
▶ No germs
▶ Time Saving
▶ Rich Lather
▶ No harm to skin

MARKET POTENTIAL
▶ Liquid Dishwash has continued to remain the major category in dishwashing as Indian homes have traditionally been reluctant to adopt dishwashers.
▶ India dishwashers market stood at $ 30 million in 2017 and is projected to reach $ 45 million by 2023. Anticipated growth in the market can be attributed to changing lifestyle due to rising urbanisation and increasing disposable income in the country.
▶ Moreover, surging number of working women and nuclear families is further pushing the demand for dishwashers across the country.
▶ Additionally, growth in organized retail end e-commerce industry coupled with rising consumer inclination towards sanitation devices are further anticipated to aid the growth of India dishwashers market during forecast period.
▶ While just 15% of consumers are currently using dishwashing liquids that account for sales of Rs 300 crore, the product format is growing at 40%.