Namkeen Manufacturing

INTRODUCTION
Namkeen is a very popular fast food item used in day to day life in almost all houses in the country and also abroad. Because of the taste and aroma of the product, the product has secured a very good market demand. India produces almost all these types of salty processed food products of grains likeGrams,Pulses etc. Wafers, Sev, Bhujia, Dal, Chavana, Chivda etc. made following ancient gastronomic traditions of India. The tastes are irresistible, the products are fresh, and the packing is hygienic.The product is prepared in different tastesin accordance with the people of that region.

THE PRODUCT
Dal Moth, Chanachur&Bhujia, Sev, Chivdaare some of the prominent types of processed foods available in the market currently. These are mainly consumed during breakfast and served as snacks for almost every social, cultural occasions. It aids in digestion and adsorption of food and also they possess anthelmintic and antiseptic properties. The main raw materials used in preparation of these products are Gram pulses & spices. The various food additives & colours may be used to provide sophistications in the products. The raw material required is frequently available in India. These salty food products enjoy a large market in foreign countries as well. Hence, there is a lot of scope and market for these products, thus making it an extremely profitable business.

MARKET POTENTIAL
▶ As demand for different category of foods is growing in India, several food companies are entering the salty snacks market.
▶ Around 1,000 snack items are sold in India having varied tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Some 300 types of savouries are sold in this country and overall snacks market (inclusive of sweetmeats) is estimated at Rs.25, 000 crore.
▶ The branded segment is increasing at the rate of 25 per cent/annum whereas the entire market is growing at the rate of 7 per cent.
▶ Namkeen is a product which is essentially known for three important things a) Taste b) Quality c) Variation.
▶ Average annual per capita consumption of commercial snacks is 500g. Consumers from Western India are the leading snack consumers, followed by the North.
▶ An aspect that leads to quick movement of ethnic snacks is the consumption convenience or consume anywhere-anytime factor. Snacks/Namkeen can be eaten with cocktails, during teatime, as sides with regular meals like breakfast or as starters with dinner.
▶ The Indian Food Industry is one of the fastest growing segments in Indian economy. Within the food sector itself, the RTE including Namkeen &Mithia holds the biggest share.
▶ This segment has the maximum value addition, not just in monetary terms but also at adding shelf life to the product or ensuring that there is reach from Farm to Fork.