Saree Shop

INTRODUCTION
Saree is one of the traditional outfits worn by women in India. Saree in India have been worn for ages. It is the most preferred costume during weddings and traditional functions. Saree is not just a 6 yards of cloth to be draped over the body but gives a women modest and elegant look. Being in a country with varied regions each and every region has its own style of wearing sarees which have been carried forward for years No attire is as simple yet attractive as a saree. Saree has explored internationally too with time. Saree has become fashion statement worldwide.

THE PRODUCT
There are huge variety of sarees say bridal sarees, heavy work and hand work sarees etc. Different variety of sarees according to the regions is also available. Some of the few varieties are Banarasi sarees, Kanjivaram sarees, Paithani Sarees, etc. Sarees differ in material as well such s Silk sarees, Cotton, polyester, Chiffon etc. The age-old, nine-yard material is tying up its modern counterparts in knots. In Indian market, wide variety of Sarees ranging from INR 100 to INR 1,00,000, having more than 100 damping styles, range of colors, designs and types of fabric is available.

MARKET POTENTIAL
▶ In the women’s wear market saree is by large the most popular outfit in the nation.
▶ Retail value of women’s wear market in India is estimated be around INR 122,600 Crore (US$ 19.2 billion) in 2017, of which saree alone contributed nearly 33% amounting to nearly INR 38,000 Crore, this segment is expected to grow at a CAGR of 5%-6% between 2018 to 2023 owing to increasing demand for the saree from various segments across the nation.
▶ Cotton sarees is expected to witness a growth of ~6% while demand for viscose fibers in sarees is expected to grow by nearly 8% between 2018 to 2023.
▶ The overall demand is expected to remain significant despite of expected shift from saree to salwar kameez or western wear in urban and semi-urban markets, but saree is expected to still remain as the predominant category among elderly and middle-aged women across urban and rural India
▶ Demand for silk and designer sarees is expected to witness strong growth owing to increasing spending on these types of sarees by women’s in the urban regions.